How to quickly check your DFW Text Ad Campaigns Setup and Performance
1. Check your feed
- Run a feed review to check the quality. More Details
- Check the mapping
- Map fields
- Visual inspection: Anything weird?
- Titles - is brand in the title? If not: should it be?
- Did you add fields that you need in your ad copy (like product type, color(s), size, etc)? If not: extract it from other fields. More Details
- Did you exclude out of stock products excluded? More Details
- Did you merge the variant products if you have any? More Details
2. Check the campaigns page
- All 3 campaign types should be present. More Details
- Check the number of eligible products in the Product and Drop campaign. If it is only a very small portion of the total number of products, you can check the following reasons:
3. Check the Product Campaign
Keywords > Truncating
- Is Truncation turned ON?
- Is the proper match type selected: Broad Modifier & possibly Exact
Keywords > tag combination
- Do not include the title
- Should not be used unless for very specific fields that consumers search for that are not present in the title (like a model no, UPC, etc)
- You should have at least 2 ad patterns
- Are your ad patterns working for >80% of the products?
- Are all fields (Headline1-3 + Description1-2) filled out (properly)?
- Are you using extensions?
- Is a strategy selected? More Details
- Are maxCPC and budget set?
4. Check Campaign statistics
- Is each campaign getting impressions, clicks, and conversion?
5. Check your Google Ads account
Do you have pre-existing campaigns that overlap with the DFW-campaigns? More Details
Compare the performance of your pre-existing manual campaigns with the automated DFW-campaigns
6. Deeper Analysis
- Run the same checklist for the Group Campaign and the DSA campaign
- Consider adding a BPT required More Details
- A regular check of the campaigns. You need to check and analyze your DFW Text Ads campaigns just like you analyze and optimize manual campaigns