Price Monitoring

DataFeedWatch Price Monitoring shows you the competitor(s) with the lowest prices. So you know your ‘price-position’ for each of your products: Do you have the best price or not, who is undercutting you and by how much? This is a goldmine of information that will help you boost your ROI.

Getting started

You will find Price Monitoring in the sub-navigation on the left, when you click the 'Channels' button for any given store. First we need to connect your Google account:



DataFeedWatch will connect via oAuth, so first you need to choose a Google account:


This only works if that Google account has admin rights to both your AdWords account and your Google Merchant Center (GMC). MCC-access will not work!!


Then approve the access for DataFeedWatch


and we'll start ‘harvesting’ all competitive pricing info for your products.


 You will subsequently see the overview of all your prices in DataFeedWatch: 

DataFeedWatch Price Monitoring with adidas


How to use Price Monitoring

You may have data for thousands of products, so there are various tools to manage the data:

  • COLUMNS: add or remove columns top your view 
  • FILTER enables you to view only the most important products 
  • DOWNLOAD lets you download all data into a csv

The performance data is updated every day; the pricing data is updated every week. More frequent updates are expected in next versions of Price Monitoring.

Read more on our Blog about how to benefit from Price Monitoring by optimising your prices and your campaigns.



Before you get started, please note these practical issues:

Google account with Admin rights

This only works if you grant us access using a Google account with admin rights to both your AdWords account and your Google Merchant Center (GMC). MCC-access does not work

You can also create a (new) Google account that you assign admin rights to for AdWords and your GMC.


The best way to ensure that you are comparing the same products, is to check on Google Shopping: GTIN is the unique ID that enables comparison and Google has already checked that the prices on Google Shopping are indeed the prices that are charged in the store. Having GTINs for every product is key. If you have no GTINs in your data feed, we are unable to provide you with pricing data.

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