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Associated Variants in DataFeedWatch

Associated variants is one of the latest functionalities added in DataFeedWatch. Enabling it will give merchants a higher degree of control over what types of products they want to filter out from their feeds.
With associated variants, users will be able to exclude product variants if a percentage of the variantsgoes out of stock, or if certain variant sizes or colors are out of stock.

Let’s take a look at how you can enable it and see some examples.

How to enable Associated Variants

  1. Associated variants are enabled automatically in your shop if your feed was connected from a shopping cart source (ex. Shopify, Magento, BigCommerce, Volusion etc)
    If you connected your feed from an URL, FTP or uploaded the file from your drive you need to first enable them from your Shop’s settings. Go to the settings and insert the Group ID and Item ID corresponding fields.
    set-up-associated-variants.pngNote: If you are just getting started with DataFeedWatch The Group ID and Parent ID settings will be available after you have connected your source feed. 
  2. Next, go to any shopping channel where you want to start excluding products. Associated variants will be available from your Exclude products tab.
    exclude-asssociated-variants.png

 Now, it’s time to start creating the rules for excluding the products.

When and how to use associated variants?

  1. Exclude all the products if a percentage of the variants is out of stock.
    exclude-variants-product-feed.png

Let’s say you are selling a t-shirt in 5 different sizes and 3 out of the 5 (60%) sizes are out of stock. You can filter out all the sizes of this product until you restock again.

Note that the percentage you set refers to the percentage of variants (3 out of 5 variants) not the percentage of products (quantity).

  1. Exclude all products if your most sold size or color of a product is out of stock
    exclude-single-size-out-of-stock.png

If you sell Sandals and your most sold size is 38 on a certain model, you can exclude all the sizes of the same product until you restock again.

The way in which you use associated variants is not limited to the examples above. There is a high degree of flexibility in the possible uses of associated variants. Filtering out certain products from your feeds plays an important role in maximizing the real-estate for the products that have the highest chances of converting to sales.

If you want to learn more about the various ways in which you can exclude products from your feed in DataFeedWatch go to How To ExcludeProducts From Your Data Feed The Right Way.

 

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