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Amazon Product Ads

Optimizing your data feed for Amazon is easy. Merchants on Magento, Shopify and numerous other Shopping Carts are using DataFeedWatch to create a feed that is in line with all Amazon feed requirements:

Feed format: txt

Upload options: FTP

Categories: required, Amazon taxonomy

Full feed specification: Amazon

Feed sample: sample

Amazon fields description

Fields with * are required.

Category*

While we determine the final match, you must suggest a category for your item. It is generally best to start with the broader category for that product and narrow it down to sub-categories.

Title*

Indicates the product name. Your title should be descriptive and accurate. It should be between 4-8 words long and include information like Brand, Model, Manufacturer, Model Number, Product Name and Defining features.

Link*

This is an extremely important field, since this will be the URL that directs customers to the product detail page on your website.

SKU*

A unique identifier for each product, assigned by you. After you have established a SKU for a product do not change it.

Price*

Indicates the price of your product (should reflect the price on your website).

Brand

The product line name from the manufacturer. NOTE: As of 8/31/2012, Department is a required field for the Apparel Category.

UPC

Indicates your product's 12 digit UPC (Universal Product Code). Providing a UPC allows us to best match your product to existing items in the catalog and quickly determine whether your product is unique. A "unique" product currently has no match on Amazon and will be displayed on its own Detail Page. If a match exists, ads will show on targeted pages of similar, related or complementary items. You may also enter your EAN here.

Image

This will be the main image for your product. NOTE: As of 8/31/2012, Image is a required field for the Apparel Category.

Description

The description should complement your title since it allows you to provide more details about your product. NOTE: As of 8/31/2012, Description is a required field for the Apparel Category.

Manufacturer

Enter the manufacturer. Do not use your store name in this field unless you are the manufacturer. This is a very important field because it is keyword searchable.

Mfr part number

If applicable, please submit the manufacturer's part number for the product. For most products, this will be identical to the model number; however, some manufacturers distinguish part number from model number.

Shipping Cost

Shipping included in this upload file OVERRIDES any rules set directly in Seller Central. This NUMERIC value should represent the cost to ship a quantity of one. If you have free shipping, enter 0.00. Do not use "$" or commas.

Age

Use this field if you have a product that may vary by age.

Bullet point1

Brief descriptive text, regarding a specific aspect of the product. These will be displayed directly under, or next to, your product photo on the Detail Page, it is useful to put interesting information in these fields. Do not include the bullet points, they will be inserted automatically.

Bullet point2

Brief descriptive text, regarding a specific aspect of the product. These will be displayed directly under, or next to, your product photo on the Detail Page, it is useful to put interesting information in these fields. Do not include the bullet points, they will be inserted automatically.

Bullet point3

Brief descriptive text, regarding a specific aspect of the product. These will be displayed directly under, or next to, your product photo on the Detail Page, it is useful to put interesting information in these fields. Do not include the bullet points, they will be inserted automatically.

Bullet point4

Brief descriptive text, regarding a specific aspect of the product. These will be displayed directly under, or next to, your product photo on the Detail Page, it is useful to put interesting information in these fields. Do not include the bullet points, they will be inserted automatically.

Bullet point5

Brief descriptive text, regarding a specific aspect of the product. These will be displayed directly under, or next to, your product photo on the Detail Page, it is useful to put interesting information in these fields. Do not include the bullet points, they will be inserted automatically.

Height

Indicates the length of your product. Values for width and length must also be present for it to be displayed on the Detail Page. If width and length cannot be provided, it is still recommended that Height be provided.

Item package quantity

The number of distinct items in the package. For example, a six-pack of tree-shaped air fresheners would have an item-package-quantity of 6.

Keywords1

A word or phrase that best describes the product. This will help Amazon.com locate the product when customers perform searches on our site.

Keywords2

A word or phrase that best describes the product. This will help Amazon.com locate the product when customers perform searches on our site.

Keywords3

A word or phrase that best describes the product. This will help Amazon.com locate the product when customers perform searches on our site.

Keywords4

A word or phrase that best describes the product. This will help Amazon.com locate the product when customers perform searches on our site.

Keywords5

A word or phrase that best describes the product. This will help Amazon.com locate the product when customers perform searches on our site.

Length

Indicates the length of your product. Values for width and height must also be present for it to be displayed on the Detail Page. If width and height cannot be provided, it is still recommended that Length be provided.

Model Number

If applicable, please submit the model part number for the product. If the model part number is identical to the manufactuer part number then please enter it under the manufacturer part number as that field will take precedence.

Other image-url1

The URL of another view of your product. This will be shown on the detail page when the customer clicks through to see other views associated with the product. For example, you can use this field to show the label information or packaging of your product.

Other image-url2

The URL of another view of your product. This will be shown on the detail page when the customer clicks through to see other views associated with the product. For example, you can use this field to show the label information or packaging of your product.

Other image-url3

The URL of another view of your product. This will be shown on the detail page when the customer clicks through to see other views associated with the product. For example, you can use this field to show the label information or packaging of your product.

Other image-url4

The URL of another view of your product. This will be shown on the detail page when the customer clicks through to see other views associated with the product. For example, you can use this field to show the label information or packaging of your product.

Other image-url5

The URL of another view of your product. This will be shown on the detail page when the customer clicks through to see other views associated with the product. For example, you can use this field to show the label information or packaging of your product.

Other image-url6

The URL of another view of your product. This will be shown on the detail page when the customer clicks through to see other views associated with the product. For example, you can use this field to show the label information or packaging of your product.

Other image-url7

The URL of another view of your product. This will be shown on the detail page when the customer clicks through to see other views associated with the product. For example, you can use this field to show the label information or packaging of your product.

Other image-url8

The URL of another view of your product. This will be shown on the detail page when the customer clicks through to see other views associated with the product. For example, you can use this field to show the label information or packaging of your product.

Recommended Browse Node

Include a Recommended Browse Node to directly influence the final browse node and bidding category chosen for your product. Note that if your product matches an item already in the Amazon.com catalog we will defer to the Recommended Browse Node already in the catalog and your value will not be used.

Shipping Weight

Use this field if you calculate shipping costs based on product weight. Enter shipping weight in pounds, and without commas.

Weight

Indicates your product's weight. Should only be used if you are using 'Weight' as a variation theme. Do not use to specify weight for shipping calculation. Default unit of measurement will be LB. Other accepted units are GR, KG, and OZ but you will have to insert those specific units in your entry along side with the number.

Width

Indicates the width of your product. Values for length and height must also be present for it to be displayed on the Detail Page. If length and height cannot be provided, it is still recommended that Width be provided. Default unit of measurement will be inches. Other accepted units are MM, CM, M, and FT but you will have to insert those specific units in your entry along side with the number.

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