Why install the DFW-Tracker?
The DFW-Tracker enables us to assign your Transactions to the correct source, if you have a high percentage of returning traffic and/or if you allow your customers to use external payment gateways
Let us explain:
- Adam clicks a Google Shopping ad, gets to the product page, bookmarks it and closes the browser. A day later he comes back using the bookmark and purchases the product.
- Jessica clicks the Facebook ad, gets to the product page, adds product to the shopping cart and chooses PayPal as a form of payment. She is redirected to PayPal, and after the transaction is completed, returns to the thank-you page.
The DFW-Tracker would allow us assign the Transactions to the ‘original session’ (visit) that initiated the purchase (in this case Google Shopping or Facebook Product Ads)
So, if you have a high percentage of returning traffic and/or if you allow your customers to use external payment gateways, the two scenarios described above will be common among your visitors. Thus installing DFW-Tracker will significantly improve the accuracy of the collected performance data.
Where can I find my DFW-Tracker?
You can find the script in DataFeedWatch > Analytics > Edit Analytics > DFW-Tracker tab:
How to install DFW-Tracker?
DFW-Tracker is an extension to the Google Analytics, as such must be installed inside the analytics.js snippet.
So, as the original snippet looks something like this:
DFW-Tracker script goes in-between line
ga('create', 'UA-XXXXX-Y', 'auto');
If you use one of the shopping carts listed below or Google Tag Manager please follow the corresponding guide: