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Why and how to install the DFW-Tracker?

Why install the DFW-Tracker?

The DFW-Tracker enables us to assign your Transactions to the correct source, if you have a high percentage of returning traffic and/or if you allow your customers to use external payment gateways 

Let us explain:

  1. Adam clicks a Google Shopping ad, gets to the product page, bookmarks it and closes the browser. A day later he comes back using the bookmark and purchases the product.
  2. Jessica clicks the Facebook ad, gets to the product page, adds product to the shopping cart and chooses PayPal as a form of payment. She is redirected to PayPal, and after the transaction is completed, returns to the thank-you page.

The DFW-Tracker would allow us assign the Transactions to the ‘original session’ (visit) that initiated the purchase (in this case Google Shopping or Facebook Product Ads)


So, if you have a high percentage of returning traffic and/or if you allow your customers to use external payment gateways, the two scenarios described above will be common among your visitors. Thus installing DFW-Tracker will significantly improve the accuracy of the collected performance data.

Where can I find my DFW-Tracker?

You can find the script in DataFeedWatch > Analytics > Edit Analytics > DFW-Tracker tab:

 

How to install DFW-Tracker?

DFW-Tracker is an extension to the Google Analytics, as such must be installed inside the analytics.js snippet.

So, as the original snippet looks something like this:

DFW-Tracker script goes in-between line

ga('create', 'UA-XXXXX-Y', 'auto');

and line

ga('send', 'pageview');

If you use one of the shopping carts listed below or Google Tag Manager please follow the corresponding guide:

DFW-Tracker Installation In Magento

DFW-Tracker Installation In Shopify

DFW-Tracker Installation In Volusion

DFW-Tracker Installation In BigCommerce

DFW-Tracker Installation In Google Tag Manager

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